|"The Global Marketplace" was the theme of the Craft & Hobby Association's (CHA) 2010 winter show that was held the last week of January in Anaheim, California. And global it was, with 42 different countries represented among attendees and exhibitors. There was a global lounge with inspiring internationally-themed displays and designs, as well as a manufacturer's gallery of international products that were available at the show. (To view photos from the event, click here.)
As the industry's largest trade show, the event has always attracted retailers, manufacturers, distributors and members of the press from across the country and internationally, but this year its organizers reached out to consumers as well with a "SuperShow." Held for three days before the trade show began, attendees were treated to a wonderland of supplies for their favorite crafts, product demonstrations and make-it and take-it projects. There was a book section filled with the latest and greatest books for almost any crafting technique imaginable, and enthusiasm was high as groups of crafters indulged in a buying frenzy and filled their bags with goodies to take home.
Craft Industry Trade Show
The trade show was also an exciting and inspirational event, and as usual, we left with our heads filled with ideas for new projects and articles.
As always, celebrity crafters attended the show and the attendees had a chance to meet several. Famous marine life painter, Wyland made an appearance at the Fredrix Artist Canvas booth. Author and television personality Deborah Norville promoted her yarn line at the Premier Yarns booth and Kathy Ireland introduced her home décor trim collection at Bellagio Enterprises. Vanna White hosted the Lion Brand Yarn Fashion show, and Candy Spelling promoted her new book at the Los Angeles Convention Bureau booth.
One of the highlights of the show was keynote speaker Dr. Martha Beck, a columnist for Oprah magazine and a NY Times best-selling author of several books. Dr. Beck, a life coach with a PhD from Harvard, started the first day of the show out on a good note for everyone with her witty and inspirational message about finding our best selves and staying on the path to your career destination.
Some of the highlights of the show were:
Cutting Machines. Die cut machines in large as well as portable sizes continue to be popular, and new models were introduced at the show. These can be used for cutting and embossing paper, fabrics, and other materials. They are ideal for paper crafters, mixed media artists, and quilters. One of the new cutters on the scene was Provo Craft's Cricut Cake Personal Electronic Cutter that is specifically designed for cutting fondant and decorating cakes.
Decorating. Buttons, trims and canvases for wall art were just a few of the many products with potential for decorating projects. Canvas Corp.'s new wall canvases were extra-deep and ideal for a variety of wall art designs.
Digital and Electronic Crafting. Technology had a big presence at the show, with companies like Craftwell offering a variety of electronic cutting systems. Making Memories demonstrated their Slice cordless digital designer, and Sizzix showed their new Eclips, an electronic shape cutter with a hand-held remote that controls every machine function. Booths featuring electronic scrapbooking programs were also popular.
Jewelry Making. From beads to bezels designed for holding a variety of materials, jewelry making was a popular category at the show. One of many interesting new products was paper beads made in the Philippines with a portion of the profits going to the women who craft them.
Needlecrafts. Christmas came early at the Plaid booth with a huge display of Bucilla needlecraft kits. DMC introduced new colors of their Satin Floss and Memory Thread, a soft, fiber-wrapped wire.
Art Supplies and Clay. Paints, inks, and other medium for surface design, paper crafts, fine arts, and decorative painted abounded with a wide variety of new products being introduced. One new company, Viva, came to the show from Germany to promote their line of home décor and fabric paints. AMACO introduced their new Cloud Clay, an air-dry clay with an amazing amount of stretch-ability.
Scrapbooking Supplies. Always the largest section of the trade show, not only did the scrapbooking companies feature new papers, stamps, cutters, and other tools for scrapbooking, paper crafts, and mixed media art, they also introduced a number of products suitable for decorating. Especially fun and noticeable were large wall stickers and decals, clear decals that can be used on a variety of surfaces from paper to fabric, large decorator stamps for fabric, and paper and burlap shapes that can be used for a variety of scrapbooking or decorating projects.
Sewing Supplies. From Blumenthal Lansing's popular layered button pin make-it and take-it to Dill's artistic large buttons for wearables and decorating, buttons were a popular notion. Clear, printed buttons and oversized colorful buttons were new and popular. Other exciting new sewing tools and notions were the Simplicity strip cutter and bias tape maker machines, new thread and zipper colors, new home dec trims, and zipper tape trim.
Storage Solutions. Storage solutions ranging from ribbon organizers to large storage units provided options for organizing anyone's crafting or sewing spaces.
Yarn Arts. Not only did the yarn companies feature elaborate booths with beautiful yarns, they also added to the excitement of the show with fashion shows and celebrity appearances. Other companies, such as Clover, featured tools to use with yarn such as flower makers, pompom markers, and double-ended Tunisian crochet hooks.
Vintage looks. Vintage looks are still going strong and were reflected in products from painting ideas to paper crafts.